“Contrary to popular belief, not all cockroaches avoid light. Although most species do prefer darkness, some are actually attracted to light and can be found gathering near windows or on television screens at night.” (Cockroach Myths)
[Late at night, in an apartment a bug is watching infomercials, while his cell phone buzzes.]
Carl Cockroach: "UGH! Really? At this hour?!?"
[TV is muted, the bug answers the call.]
Carl Cockroach: "Make it quick! Moxy Clean is on."
[Carl Cockroach starts making his exit...]
Carl Cockroach: "Oh, you’ve got a job for me? You now have my full attention."
[...while simultaneously talking on the phone, turning the tv off, throwing trash away and grabbing his hat.]